Fast Fashion: the dilemma of those who want to be sustainable but can’t resist a sale
Between the desire to be sustainable and the temptation of a sale, the paradox of modern consumption is born. Fast fashion continues to grow, even in a world that talks more and more about environmental responsibility. Why hasn’t awareness translated into action yet?
The New Luxury of Brands: Selling Emotion Before the Product
The new luxury is no longer measured in products, but in emotions. Selling goes far beyond the product itself. The brands that lead the future are those that know how to create experiences that are felt before they are seen, and that remain in the memory long after the purchase.
Consumers or Fans: The Difference Between Selling a Product and Building a Community in Today’s Market
Selling a product means delivering something that satisfies an immediate need, but creating a community means establishing an authentic and lasting connection between the brand and people. In today’s landscape, simply selling is no longer enough. The brands that thrive are those that create communities.
The Drop Effect: The Marketing Strategy That’s Redefining Online Sales
In a saturated market, scarcity has become the new luxury. Drops, limited, unpredictable, and exclusive releases, have revolutionized the way brands sell, build community, and generate value. More than a sales tactic, they are a cultural experience. They transform each launch into an event. Each product, into a symbol.
The Power of 9: How Brands Use Price Psychology to Sell More
The power lies in the details, and in this case, in a single digit. Between €999 and €1,000, there’s much more than a 1-euro difference. There’s perception, emotion, and strategy. The psychology of pricing shows how numbers shape consumer behavior and reveals one of the most subtle and effective tools in modern marketing. Reading to understand is also learning to sell better.
Zara vs. Temu: A Lesson in Brand Positioning
The new retail war: value vs. price. When price ceases to be the strategy and value becomes the product. Zara decided to abandon the price war and focus on repositioning, while Temu continues to dominate through volume. The result? A true lesson in branding, differentiation, and perceived value.
TikTok and the Transformation of Quick Shopping on Social Media
From entertainment to conversion in seconds. TikTok has redefined the concept of impulse buying and become the epicenter of shoppertainment: where seeing, wishing, and buying happen in the same instant. Discover how this platform is transforming digital commerce and what Portuguese brands can learn from this new era of rapid consumption.