
The New Luxury of Brands: Selling Emotion Before the Product
The new luxury is no longer measured in products, but

The new luxury is no longer measured in products, but

Selling a product means delivering something that satisfies an immediate

In a saturated market, scarcity has become the new luxury.

The power lies in the details, and in this case,

The new retail war: value vs. price. When price ceases

From entertainment to conversion in seconds. TikTok has redefined the