Hortícolas Saturnino
Agriculture & DIY
J Sobral Group is the result of generations of hard work that, over five decades, established it as a benchmark in the agricultural sector. The goal was to solidify the brand’s digital presence and align its communication with the magnitude and vision of the business.
Voilá! proposed a comprehensive strategy focused on revitalising and amplifying the brand’s presence and identity across channels and formats.
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A digital platform aligned with Grupo J Sobral's heritage and ambition, with an appealing design and functionalities that capture the essence of the brand and its path forward.
A content strategy that highlights the brand's tradition, innovation, and leadership in the sector. We also took on the management of social platforms, ensuring consistent and engaging communication.
We created a full suite of physical and digital visual materials (calendars, event stands, billboards, magazine ads, flags, business cards) that reinforce the brand's identity across both direct and digital touchpoints.
We developed an audiovisual narrative that reflects the brand's essence and strengthens its connection with the public. Production included videos for social media, team photography, and visual documentation of fieldwork, highlighting the company's leadership and innovation.
The growth and positioning of Grupo J Sobral as a market leader is the result of a clearly defined strategy grounded in its legacy, values, and market relationships. The refreshed brand identity, new communication channels and formats, and investment in paid media significantly increased its visibility, both in the digital space and in direct contact with key audiences.
Founded in 1969 by José and Isabel Sobral, Grupo J Sobral has grown from a family business into a leading name in agriculture. Specialising in the supply of crop protection products, fertilisers, and seeds, it supports farmers at every stage of the agricultural cycle with tailored technical solutions.