Quinta da Ria
Wellness & Sports
SONAE pushes the boundaries of fitness with two distinct brands: Element Gyms, synonymous with accessibility and energy; and Solinca, a premium concept where performance meets innovation and lifestyle.
For Solinca, we strengthened its digital presence with a streamlined website, focused on usability and performance, aligned with the brand’s identity.
For Element Gyms, we built a dynamic digital ecosystem: a website that reflects the brand’s bold energy, a social media strategy that captures its vibrant personality, and an influencer marketing campaign that fostered authentic community engagement within the fitness world.
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A modern, intuitive platform for each brand, tailored to the needs and expectations of Solinca and Element Gyms audiences.
Content that highlights the importance of physical activity and showcases the facilities of Element Gyms across Portugal — consolidating brand positioning and driving engagement.
Strategic collaborations with fitness influencers to build trust and immediate resonance with target audiences.
The digital presence of both brands reflects SONAE’s DNA, while asserting themselves as distinct entities for diverse audiences. Element Gyms’ social media strategy leverages influencer content to convey the spirit of fitness, community, and achievement.
With a fitness portfolio tailored to different lifestyles, SONAE invests in innovative, accessible solutions for those seeking wellness and performance. These two complementary brands thrive in a competitive market thanks to clearly defined identities and a communication strategy aligned with each target audience.