Discovery Hotel Management
Tourism & Travel Hospitality
Each Octant Hotel is unique, yet they share a common identity rooted in the traditions of their respective regions, the flavours of local gastronomy, and the history and nature that surround them.
Voilá! has been leading the digital communication for Octant Hotels since 2022. We managed the launch event coverage and continue to oversee the social media presence of both the overarching brand and each hotel, crafting dedicated narratives that reflect the intrinsic qualities of each unit.
From Octant’s high-level hospitality, we created inspiration and desire. Through strategic campaigns and optimised SEO, we boosted brand visibility and drove direct bookings, creating an experience that begins well before check-in.
We approached the brand’s social channels with a strategic content plan, visual storytelling, and copywriting tailored to the distinct identity of each hotel. Spread across mainland Portugal and the islands, each of the eight units has its own personality rooted in the Octant DNA. We manage social media 24/7, including influencer content. But, more than that, we speak directly to the aspirations of potential guests, evoking senses and emotions.
We developed and managed precisely targeted digital campaigns designed to maximise conversions, ensuring increased qualified traffic and visibility.
Our awareness and conversion strategy focused on content and structural optimisation to improve brand relevance on search engines, turning curiosity and desire into bookings.
The diversity of the Octant Hotels portfolio is a key strength of the brand’s communication strategy. While maintaining a shared foundation of sophistication, refinement, and connection to local life, landscapes, flavours, and experiences, our focus was on highlighting what makes each one a distinctive, attractive, and cohesive experience across the group.
Octant Hotels redefines the concept of luxury, offering guests complete freedom to experience each destination at their own pace. Each unit reflects the essence of its surroundings, honouring its history, culture, and authenticity.
From design to cuisine, every unit provides a personalised experience. Every stay is an invitation to live at your own rhythm, where true luxury is feeling at home, wherever you are.