DoubleTree by Hilton Lisbon Fontana Park
Tourism & Travel Hospitality
The Portuguese Resort Association promotes the very best of Portugal’s luxury residential and tourism market. Its digital communication demands a sophisticated and bespoke approach, one that reflects the calibre of the brands and groups it represents.
In 2020, during the peak of the COVID crisis, we managed APR’s online presence with a comprehensive vision. Voilá! provided content creation and social media management, developed a new website, promoted paid media campaigns, and created visual assets that conveyed the association’s prestige and influence in this exclusive sector.
This collaborative project involved their associated premium residential resorts, including Pestana, Palmares, Amendoeira, Vale do Lobo, Tróia Resort, West Cliffs, Ombria, among others.
With our involvement, APR’s digital community doubled in size, significantly increasing reach, engagement, and brand awareness both nationally and internationally.
Implemented an integrated digital approach to engage qualified audiences, increase brand visibility, and position the resorts across national and international markets.
We developed a new website for APR, including dedicated landing pages for each resort to enhance visibility and generate leads.
Strategic content management to strengthen digital presence and engage with both member resorts and target audiences.
Creation and management of digital campaigns to increase brand visibility and engagement.
Production of visual and audiovisual materials aligned with APR’s premium positioning, including promotional videos for the resorts.
APR and Voilá!Maison worked together to communicate a unique and exclusive lifestyle. We conveyed a unified voice for Portugal’s residential tourism and resorts sector to a discerning audience and influential stakeholders, following best practices in digital communication.
Voilá!Maison translated this mission into the digital realm with a refined narrative grounded in collaboration between the APR hub and its member resorts.
APR increased brand awareness and generated traffic by implementing a complementary strategy, with Voilá! working closely alongside each resort to ensure alignment with their marketing plans.
Portugal is one of the most sought-after destinations for luxury living. The Portuguese Resort Association brings together the country’s most prestigious residential and tourism developments, championing a sector defined by exclusivity, sustainability, and quality of life.