Native Urban Natural Living
Tourism & Travel Real Estate
Crowne Plaza Caparica Lisbon caters to distinct market segments: leisure and business. Located in a prime area with strong tourist appeal yet close to key business hubs, it required a carefully balanced communication strategy to address both objectives effectively.
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Planning, execution, and optimisation of digital campaigns to attract guests from both segments and drive higher conversion rates.
Strategic management of the hotel’s social channels, with a content calendar focused on engagement, brand awareness, and conversion. The Brunch + Pool campaign alone generates around 100 leads each month for a weekly Sunday event.
reation and optimisation of a dedicated landing page with targeted design and copy to promote The Spot — Crowne Plaza Caparica Lisbon’s gym. This initiative addressed the lack of visibility around this key facility.
Production of audiovisual content highlighting the hotel’s spaces, services, and differentiators, elevating overall brand perception.
In a highly competitive market, our strategy helped raise the hotel’s profile among targeted audiences and grow its digital community.
Part of the IHG network, Crowne Plaza Caparica Lisbon combines sophistication and comfort in a privileged location between the city and the sea. Designed for those seeking the perfect work-life balance, it offers premium service and top-tier facilities tailored to discerning guests.